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The Voortrekker Monument stir Chinese tourists' heart strings, because he speaks to them in their own language. It is a key to its success in the prestigious Chinese tourist market, says Sarah Lombard, MD. About 27% of visitors to the monument in the year to February 28 were from China. It is about 50,000 tourists, about half of the Chinese annually to South Africa trip. Lombard said the monument has around 2006 began targeting this market. According to Euromonitor International, an international report on global tourism trends, China and India are the two countries ala moana stores where foreign travel and tourist spending abroad the fastest growth ala moana stores (more than 10% per year). The travelers are part of the growing middle class in the two countries. They give preference to destinations in Asia. Second on the list is China's USA, followed by Australia and France. But they began fleeing further, and South Africa's membership of the Brics countries take him on Chinese tourists' radar, said Lombard. In 2012, 90 million Chinese tourists to travel abroad. About 100,000 have visited South Africa, and half of them were at the Voortrekker Monument. Lombard says China's cultural tourists and shoppers want. They use the internet and destinations must ensure that their information available online. Most Chinese travelers are not proficient in English, but understand simplified Chinese. With the tourists in this language to communicate, ala moana stores the Voortrekker Monument with the China Business Network contacted. The organization has the monument's website and other marketing materials translated into Chinese in exchange for annuities. It was one of the decisive factors for the monument last year 45% growth in Chinese tourists anxious, says Lombard. She was in April at the China Outbound Travel and Tourism Market in Beijing that her greater insight into the needs of her Chinese visitors gave. "China is so overpopulated ala moana stores that the residents would like to be," she said. There are many staatsmuseums and admission is free, but visitors must book in advance because demand is so great. "I realized why the monument as much appeal to Chinese tourists find. When they come here, they see the first game on the site. They immediately stopped to take photos. "The open and free to express them, says Lombard. The Voortrekkkermonument have established relationships with the leading tour operators that Chinese ala moana stores tourists to South Africa brings. It is not enough to just tourists ala moana stores here to get it. "You have to let them feel welcome, says Lombard. For signage is in Chinese around the monument erected, ala moana stores although the Chinese usually in groups with their own guides. There are also plans for the toilets to adapt according to their needs. She says it is important to the visitors' time to respect. "We know we have only an hour to an experience that they get emotional." Furthermore, the rate so determined that Egoli met, but foreign tourists feel exploited. It achieved the Voortrekker Monument discounts to families. "Foreigners rarely bring children together." Monument offers his story to universal themes. "The monument is a concrete symbol of freedom and sacrifice, which all of us," said Lombard. "This is an inclusive monument to people who wanted to get away from British colonial rule and fought for their religion, culture and land." Monument's total operating budget is R12 million per year and the institution gets very little financial support from the government. Only 2% of the budget is spent on marketing. "We have to be smart," said Lombard. REPORT COMMENTS BY SONNY YES SOUTH AFRICA REMAINS VERY GOOD LAND FOR THE VISITORS. NOTHING WILL NOT SPOIL OUR HISTORY.
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