Orange test in their stores a smart experience February 26, 2015 (0400) Sharon Stone stars in the n

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Until September 15 McDonald's expands its restaurants hours daily until 2:00 am and many of them open 24 hours a day.
Under the slogan "you skip summer schedules, we," the brand has launched a mobile marketing campaign to communicate with also aims to generate chula vista mall engagement and improve the consumer experience.
According to a release, this is the first time that McDonald's is launching a campaign rich media formats using the HTML5 standard, inviting you to play with the concept of the night. The user, after interacting with the piece, you can locate the nearest restaurants to turn to or download the application.
The planning developed chula vista mall by OMD integrates several mobile marketing actions maximizing the possibilities of the medium. Thus, it has segmented the user for hours and days of increased consumption of mobile, being present in related sites to target and relating with the greatest activity performed Mobile: consult social networks.
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