The new image consists in the areas of food preparation more transparent, thereby Domino

Dominos cook your e-commerce strategy 10% of the 500,000 weekly orders received pizzeras chain are made via the Internet; the electronic commerce is a way to recruit new consumers.
MEXICO CITY (CNNExpansin) - After two years of launching its e-commerce platform, pizzeras chain Domino's already sold 10% of its orders through her p gina Internet, revel Alfonso Tinoco, director of marketing for the chain, in an interview with CNNExpansin.
The electronic commerce has become one of the most important strategies for the company to recruit new customers veleprodaja garderobe and increase sales as stores. Some branches are able to place travs that channel up to 30% of sales, according to the executive.
"A travs platform not only serves who are already customers of Domino's, but new customers who prefer to use the Internet to place orders by phone or visit a branch," explained the director.
Domino's Pizza receives an average of 500,000 orders a week to travs of all channels, refiri Tinoco. veleprodaja garderobe Orders through her web page is about 50,000 per week, equivalent to 595 per hour or 10 orders per minute schedule durantesu attention.
The fast food chain launched its platform in 2012 and 2014 in Place an alternative to ordering travs of mobile devices. veleprodaja garderobe The platform has had such a good response that there are branches already sold 30% of its internet pizzas, affirmed Tinoco.
With a platform that allows the user to choose the size of the pizza, type of bread, ingredients and supplements, Domino's Pizza wants to capitalize on the growth of electronic commerce in Mexico.
The number of potential veleprodaja garderobe buyers by 26% increment Internet since 2012, the year in which Domino's launched its platform. According veleprodaja garderobe to figures from the Mexican Internet Association, veleprodaja garderobe the number of Internet users elev 40.6 million in 2012 to 51,200,000 Internet users last year, 20% of whom buy online.
The user can program veleprodaja garderobe an order 24 hours a day; however delivery time must be within the schedule attention Store: usually veleprodaja garderobe 11 o'clock in the morning to 11 at night. Remodelarn stores
As part of the celebrations for its 25th anniversary in Mexico, the chain entering a phase of remodeling of stores. The plan is to convert the image of its 600 units in the next two years, Tinoco said, though evit to the amount of the investment.
The new image consists in the areas of food preparation more transparent, thereby Domino's joins a global trend of other chains like McDonald's have been given the task of transparent processes of preparation to combat myths about the quality of their inputs and the preparation of their products.
"Somehow there are myths about the food is prefabricated and we want people to see that there frozen food, nothing fried and prepared at the time," Tinoco said.
ICA build the new airport access by 9.4 mp

Oil: the other business of Los Zetas processed and Healthy Eating? A Mexican entrepreneur cre Doa Tota wants to be the Oxxo restaurants The golden rule of Mark Zuckerberg to hire you The enemy refraining Cinpolis
PHOTOS: Enrique Pea Nieto rene with royal britnica
Other sites Expansion veleprodaja garderobe Group CNNMéxico Chilango Who Quo Part Time Works Cubic Meters Manufacturing IDC OnLine Life & Style
CNNExpansión Contact Us Terms and Conditions Privacy Terms of Use Privacy Subscribe to Personal Data Expansion veleprodaja garderobe Advertise with us Become part of our team Take CNNExpansión veleprodaja garderobe to your website